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Car subscription is a service that allows drivers to hire a car for as long as they need to. It works in a similar way to other subscription services like Netflix or Spotify. The driver pays an all-inclusive monthly subscription fee, which covers the use of the car, plus driving expenses like road tax, servicing, and maintenance.
Unlike car leasing, car subscription is highly flexible: drivers can often cancel or change their subscription with just a few weeks’ notice.
In this article, we cover the best vehicle subscription software:
Car subscription software makes it easy for car subscription companies to create and manage their subscription service. If you own a fleet of vehicles, the right car subscription program can help you customise and create your subscription offer.
With vehicle subscription software, you can:
Subscription platforms are designed for vehicle fleet owners looking to make their cars available on subscription. This includes car manufacturers, dealerships, and vehicle rental businesses.
Car subscription software platforms can also be used to create an automotive subscription service for rideshare companies, as well as firms that lease heavy goods vehicles, farming vehicles, or construction equipment.
So how exactly do online car subscription tools benefit these businesses?
Vehicle subscription is fast becoming a popular alternative to car ownership. As drivers seek more flexible driving options, fewer people are buying brand new cars. In 2020, new UK car registrations slumped to just 1.6 million — down from 2.7 million in 2016.
A car manufacturer subscription program helps you give drivers an extended test drive in a new car. Instead of letting unused cars sit on the showroom floor, use a car subscription tool to make them available for hire. This helps you generate revenue between sales, and gives drivers a chance to drive before they buy.
Like car manufacturers, dealerships often have a fleet of unsold vehicles waiting to be selected. Making your cars available on subscription gives drivers the opportunity to test drive your cars for longer periods, ensuring it’s a good fit before they buy.
Using an online car subscription solution enables you to make your cars available for hire with ease. You can grow your revenue while taking advantage of the trend towards flexible car driving.
With this added revenue, you can invest in more cars to scale up your subscription service. Your car subscription management software will scale up as your business grows.
If you already rent or lease your cars, car subscription adds another string to your bow. With a car subscription program, it’s easy to offer a wider range of subscription options to customers. This gives you access to more revenue streams, without tying customers into long-term lease plans.
Car subscription software is also modern and easy to use. So potential drivers will find it easier to sign up with you than competitors who use clunky, outdated systems (or even require drivers to go in to sign the paperwork).
Tomorrow's Journeys (JRNY) offers a cutting-edge car subscription SaaS platform that stands out due to its unparalleled flexibility.
Unlike white-label software, JRNY was purpose-built as a B2B platform to allow businesses to integrate their existing software and fully customise the customer experience and management dashboard.
This is important because every car manufacturer or dealership does things differently in this industry. As a result, there is no one-size-fits-all approach to launching a car subscription service. Therefore, they have created a platform that empowers subscription providers to tailor the platform to their specific needs and preferences.
Companies like Hyundai, Leaseplan, BP, RAC, EZOO, and GRIDSERVE already benefit from their car subscription software platform.
JRNY highlights:
Learn more about Tomorrow's Journey.
Loopit currently offers the most comprehensive car subscription software in the UK. Used by companies like Subaru, SIXT, and Simplr, it’s already trusted to provide many car subscription services.
Loopit automates billing and payments, so you won’t need to spend time chasing invoices and tracking usage. It also enables drivers to customise their subscription within the limits you set, giving you total control over your car subscription service.
Loopit highlights:
If you’re just starting out, you can try Loopit for free (plus a 4.5% transaction fee). When you’re ready to grow your business, you can get all the benefits of Loopit from £300 per month.
Wagonex is a car subscription company in its own right — but they’ve recently launched their own car subscription solution to help more providers join the car subscription market. The streamlined interface guides you through the process of planning, launching, and growing your car subscription business.
Wagonex highlights:
Vulog specialises in providing multiple vehicle software solutions — not just subscription software. They offer two online car subscription tools: you can purchase their white-label app, or use their API to integrate their car subscription technology with your own website or app.
This gives you greater flexibility than other out-of-the-box solutions, but it also means you might need more technical knowledge than with other software providers.
Vulog highlights:
Invers software allows you to create a fleet of connected cars. That means you can track your vehicles and make sure you’re getting the most out of your fleet.
Their main software is just for providers, so it won’t make a difference to how your subscribers access your services (although a separate user app is available). But it can help you better manage your fleet with cutting-edge management and monitoring technology.
Invers highlights:
Faaren Group offers a white-label software solution to transform your dealership or rental service into a car subscription provider. They put you in control of customisation options, contracts, and design, so your subscribers have full transparency from the start.
Faaren’s all-inclusive solution makes it easy for you to customise your offer, and for subscribers to sign up. However, the information on their website is more limited than with other providers, so make sure you ask as many questions as you need to before you sign up.
Faaren highlights:
Most car subscription tools are offered as software-as-a-service (SaaS). That means you’ll pay a monthly or yearly fee for ongoing access to the tool.
There are lots of variables that affect the cost of using vehicle subscription solutions. With the exception of Loopit, pricing is vague or unavailable on most car subscription software sites. So you’ll need to book a demo and start the sales process before you get accurate pricing information. If we are to compare this type of software to other similar SaaS companies, you can probably expect anything from £300 to £3000 per month depending on your case.
Thinking of starting your own car subscription company? Compare the best providers to find out what’s already on offer or browse latest subscription cars.
Browse all cars available on subscription
There are hundreds of cars available via UK subscription companies.
